General Meeting #5/Roundtable Discussion

October 22, 2020
7:00 PM - 8:30 PM
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In the current challenging and competitive market, just designing great projects is not enough to allow architectural practices to survive and thrive. The Covid-19 pandemic has upended norms in all facets of our lives and practices. The most successful architecture firms will position their brand and win commissions because they know how to communicate their value in a way that resonates with clients' needs.

Our Roundtable panel will discuss effective design firm branding and marketing strategies for winning work. The group will consider how social media can be used to raise your firm’s profile, generate connections, and increase profitability. Discover the right mix of content, tone, frequency, and value to engage your audience and enhance initiatives.

The Zoom webinar will include audience Q&A.  

1.5 LUs offered

Registration Required in Advance via Zoom HERE

Please join us as we welcome our Emcee:  René Clawson, AIA, LEED AP, NJCID

René Clawson was 8 years old when Title IX of the Education Amendments Act of 1972 became a federal law. Her father was a big believer in women’s rights and wanted the same opportunities for his daughter as his sons. He encouraged René to become an architect, despite the tests given in junior high and high school that said advertising and marketing would be a good fit. René is proud of her accomplishments as an architect and thrilled to be the partner in charge of marketing at Clawson Architects a firm she started 20 years ago. René says she is definitely the glass half full gal and it is because, she gets to reflect on and talk about the amazing work the team at Clawson Architects has done while her partner and the team members are working hard to deliver on what René has sold.

The panelists: 


Garette Johnson is a Creative Strategist, and Visual Designer at Garrott Designs with over a decade of brand development expertise across lifestyle industries. As an independent consultant, Garette informs future facing projects that support brand growth with international, private and corporate clients. Garrette's ability to connect disparate ideas, people and industries has been her greatest contribution. She is also the 2018 recipient of the IFDAEF Valerie Moran Grant awarded for her professional research of futures studies and urban design in Copenhagen, Denmark.





Sean Joyner, Program Executive, Office of Capital Projects, Princeton University. Sean has over 30 years’ experience in the design and construction industry; first as a practicing architect in New York City, and for much of his career leading major building programs for Ivy League Universities, including Princeton, Columbia and University of Pennsylvania.




Van Shields - with a life-long commitment to community development - has served on nearly 30 boards, advisory boards, and commissions related to the arts, planning, social services, tourism, economic development, and media. Those boards include The Museum of the Moving Image, The Museum of York County in South Carolina and Executive Director of the Berkshire Museum in Massachusetts.  Shields managed several capital projects during his museum career and worked with principals and associates from Gwathmey Siegel, Ali Hocek, William McDonough, FXCollaborative, Jeff Noble, and LSP3.




John Kirk, AIA joined Cooper Robertson in 1989, became a Partner in the firm in 2000. He is a member of the firm’s management committee and works closely with the marketing manager with project pursuits and business development. He is principally involved in directing the firm’s educational work, ranging from campus plans to academic buildings for K-12 and higher education institutions. John is currently leading the master planning effort for Riverton, a 200 acre, mixed-use development on the Raritan River.