AIA NEWARK AND SUBURBAN ARCHITECTS
a section of AIANJ
a chapter and region of
THE AMERICAN INSTITUTE
LONG RANGE PLAN
A REPORT BY THE LONG RANGE PLANNING COMMITTEE
24 April 2002
AIA Newark and Suburban Architects encourages awareness of the profession through education and fellowship.
AIA Newark and Suburban Architects are dedicated to:
- Serving its members
- Advancing their value
- Improving the quality of the building environment
AIA Newark and Suburban Architects intends to serve the membership and the Public by promoting ethical, educational and practice standards for the profession while advocating excellence in design.
Core values are guiding principles that establish credibility and reputation in the way the organization relates to its members and how these members make their contribution to one another, their clients and society.
- Design Excellence
- Lifelong Learning
- Ethical Behavior
- Client- and Member-Centered Service
Stakeholders are those individuals, organizations and groups whose interests are realized through their contact with AIA Newark and Suburban Architects and who are relevant to the fulfillment of its mission and objective.
- Members who are licensed architects in practice
- Firms with all principals as members
- Licensed architects in corporate careers, education, government, etc.
- Architectural graduates not on a practice track
- Students in architectural degree programs
- Individuals trained in other disciplines working in an architectural firm
- Affiliates who are members of a design/construction team
- Allieds who provide goods and services that support the design/construction team
The goal for delivery of services to stakeholders is ultimately to better serve the professionís clients and society at large. AIA Newark and Suburban Architects is entrusted with a major responsibility to facilitate a mutually beneficial relationship between the public and AIA members.
2. Knowledge Delivery
4. Public Affairs
Objective #1 Communication
Seek opportunities and create mechanisms to foster a dialogue that engages the members with each other to improve and advance their architectural practices and careers.
- Facilitate electronic communication with members by using the AIA Newark and Suburban Architectsí website.
- Establish a database that collects and distributes email addresses for 100% of the members.
- Provide a referral system in which potential clients could contact the members of AIA Newark and Suburban Architects.
- Establish electronic communication between all members by transmitting manufacturersí seminar material and the newsletter through the AIA Newark and Suburban Architectsí website.
- Share information among state, local and national organizations.
- Encourage participation at state, local and national events.
- Encourage, develop and maintain communication between officers of the state, local and national organizations by providing prior notice of interest, topics, programs and important issues.
- Establish new and formal mechanisms to foster a dialogue with organizations and associations to promote the AIA as a major resource.
- Promote the value of AIA membership through print articles in the newsletter, continuing education seminars that provide updates on issues and events, mailers, and forming a lasting liaison with the New Jersey Institute of Technology.
- Promote membership and recognition of membersí career milestones and awards by notification in the newsletter.
Objective #2 Knowledge Delivery
Identify and provide to the members market driven, timely, relevant, reliable, concise and accessible information.
- Train/educate members by offering continuing education programs which qualify for State of New Jersey CEUís and deal with significant aspects of professional careers, including:
1. Computers in practice
2. Design and technical issues
3. Marketing strategies
4. Business practice
- Increase AIA membership by making AIA Newark and Suburban Architects an indispensable source of continuing education.
- Partner with outside providers to organize and promote quality seminars
- Identify membersí learning needs, organize, develop and promote seminars
- Promote awareness of legislative code and design issues
- Tap additional AIA-approved providers for programs
- Consider awarding certificates for attendance
- Promote seminars through websites; link to online seminars
- Promote partnerships between sections for wider range and all-day CE events
- Encourage a wide variety of nontraditional learning experiences to members.
- Coordinate/communicate opportunities for building tours
- Promote informal/social/cultural events
- Appoint a coordinator of events and utilize the website as a primary communication vehicle
- Pioneer new programs that identify and promote new markets and tools to serve them
- Emphasize technology-driven solutions to meet the challenge of information delivery
- Encourage and support environmental consciousness of a sustainable built environment.
- Partner with a state or national organization to encourage awareness of environmental issues
- Promote the use of green design by providing seminars and information to the membership
- Encourage the preservation and adaptive reuse of the local architectural heritage
- Develop an “ad campaign” for local, non-AIA architects, stressing the importance and necessity of continuing education credits and describe how AIA N&S programs and meetings provide credits.
- Prepare an accessible and easy-to-use membership package for distribution to possible new members.
Objective #3 Advocacy/Inclusiveness
Initiate and enable results-oriented advocacy with government and industry at the local level while aggressively broadening the membership base for a higher level of inclusiveness and focusing services to respond to the needs of members.
- Place a strong emphasis on cultivating working relationships with legislators and government officials
- Educate and inform members on the value of PAC and publicize accomplishments
- Invite legislators to meetings and develop seminars and symposiums for the discussion of legislative issues focusing on ADA issues, Brownfields, and Livable Communities
- Inform members through the newsletter and website of legislative affairs that effect the goals of the profession
- Encourage attendance at legislative/legislation fund-raising events
- Provide appropriate resources to enable elected leaders to be effective advocates for the AIAís policies and positions
- Join forces with other organizations in support of legislation that will benefit the design and construction industry
- Establish contact with other organizations, allied professionals and associations in the design and construction industries, including interior designers, engineers and building officials and inspectors
- Promote entry into the architectural profession to members of society at large
- Promote joint programs with other organizations in the design and construction industry
- Clearly define the different yet interdependent roles of architects and contractors
- Collaborate with national, state and other local components to deliver products and services that meet the needs of an expanding profession
- Promote inclusiveness through the trade show
Objective #4 Public Affairs
Maintain the image and community status of the architect and increase the public’s awareness and understanding of the role of the architect.
- Organize and increase the effectiveness of public outreach programs and develop programs that include:
- High-school career days
One-night course at adult schools describing, “What an architect can do for you.”
- Sponsor Canstruction that will provide the public with insight into the profession and its concerns.
- Sponsor charity events such as a golf outing to build strong ties with the community.
- Sponsor Lego for young students
- High-school career days
- Improve the positive exposure of architects in the local media, including descriptions of successful projects and awards received as well as outreach programs undertaken by AIA Newark and Suburban Architects.
- Utilize the Value of the Architect (V-O-T-A) tape as a public outreach tool, showing it to members at annual meetings and to the public at conventions, school board meetings and municipal meetings.
- Maintain a supply of AIA-national material dealing with the “whys and hows” of working with an architect. Distribute frequently to the public and include this information on the AIA Newark and Suburban Architects website.
- Distribute the newsletter to area mayors, presidents of Chambers of Commerce and local and state legislators.
- Increase and maintain current the AIA-NJ presence on the World Wide Web (WWW) and on the AIA Newark and Suburban Architectsí website.
- Establish contact with community leaders, inviting them to a program that deals with concerns of homeowners and building owners.
- Strengthen communications to the mainstream media that celebrate the value of architects and architecture.
- Engage one “name” speaker each year to highlight a program and possibly open the meeting to the public and/or related professions.
- Maximize the opportunities for Design Day.
- Develop programs of public interest and invite the public to attend these events.
- Develop a PR package and work closely with the news media to maximize publicity.
- Link schedules to other websites (Chambers of Commerce, associations, community organizations).
- Encourage public participation in judging.
- Encourage student involvement.
- Protect the interests of architects by bringing specific cases of non-architects offering architectural services to the attention of the State Board of Architects. Publish the compliant form in the newsletter and on the website to encourage membership to maintain the standards of the profession.
Objective #5 Education
Partner with collateral to provide students of professional degree programs in architecture, share practical experience and a knowledge of professional culture that will prepare them for becoming architects in expanding and diverse practice settings.
- Encourage partnerships between practicing architects and those responsible for architecture education to reinforce traditions of sharing practice experience, mentoring and lifelong learning.
- Support the goals and objectives of the IDP Program.
- Interact with NJIT and other schools with architectural curricula.
- Address the needs of students through a public awareness campaign of the AIA.
- Encourage students to attend meetings and participate in outreach programs such as LEGO, Canstruction, Design Day and charity events.
- Coordinate with National in the development of practice-case studies. Consider support of NJIT by a lecture series.
Objective #6 Governance
Transform the structure, resources and culture of AIA Newark and Suburban Architects to facilitate the implementation of policies that support its Mission and objectives and provide a timely and innovative response to emerging issues, while maintaining an efficient and fiscally responsible administration and leadership.
- Continue to develop and update the Operating Policy Manual
- Ensure that Bylaws are current
- Encourage greater participation in leadership responsibilities by the trustees and general membership
Robert A. Yannazzo, AIA
Long-Range Planning Committee Chair
Joseph Flock, AIA, President
Seth A. Leeb, AIA, Past President
Jerome Leslie Eben, AIA, Past President
Robert Cozzarelli, AIA, Past President
Robert Emert, Jr., AIA, Secretary